Andrew is one of the leading practitioners in branded content and has over twenty years experience working in marketing communications. He is a partner at Experience Communications where he runs contentworx, the branded content specialist offering brands strategic advice on developing content led marketing strategies.
He has worked on major high profile branded content campaigns during this time and is pushing the boundaries in this area. Brands include Orange, Intel, Mercedes, Sony Ericsson, Microsoft and Camelot.
He is also CEO of the BCMA (Branded Content Marketing Association) which is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries. He has been instrumental in developing the contentmonitor evaluation system which is set to become the industry standard.
He contributes to the advertising industry by lecturing at Bournemouth University, West Herts College and New Buckinghamshire University where he is also on the Advisory Board for the Master’s Degree course in Marketing. He has appeared on BBC News, CNBC and Bloomberg and is regularly quoted in the trade and national press on key industry issues.