vice president of global media innovation
In his capacity as Vice President of Global Media Innovation for all Unilever Global Brands, Babs Rangaiah oversees a team that works with Global Brands and their Agencies to infuse New Media Strategy and Integrated Channel thinking into the creative development process.
“Great video is what brands have been creating for years… the combination of sight, sound and motion is still the most powerful way to build brands albeit in multiple forms now. So I’m excited and honored to be the jury chair of the Campaign Category for the launch of The BRAVES Awards.” Babs Rangaiah, vice-president of global media innovation, Unilever
Prior to his current global role, Babs led media planning across all Unilever brands in the U.S. He has overseen media for several highly innovative campaigns in the area of branded entertainment & digital marketing.
Under his leadership, Unilever has become recognized as one of the best and most innovative companies in its use of the Media space. In 2007, Unilever was named “Digital Marketer of the Year” by Advertising Age, in 2008 was named CPG marketer of the Year by MediaPost & in 2011 was put on Advertising Age’s Digital “A list”. Babs was also named one of Advertising Age’s 2007 Media Mavens, one of OMMA’s 2008 Media All-Stars, one of The Internationalists “2009 International Marketers of the Year”, one of The Media Festivals, 2010 Media Executives of the Year and most recently was named one of the top marketing “tweeters” in the world in 2012 by Digiday.
Prior to joining Unilever, Babs spent 3 ½ years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President, AMD on Procter & Gamble. Over the course
of his career, he has worked with Procter & Gamble, JP Morgan, Discovery Networks, Merck and Burger King.
Babs was born just outside Bangalore, India, has lived in the USA for much of his life and currently resides in London, UK with his wife & three children.