president & managing director of LiquidThread
Starcom MediaVest Group
Brian Terkelsen is President & Managing Director of LiquidThread at Starcom MediaVest Group. LiquidThread, SMG’s digitally-led content creation unit, moves beyond branded entertainment to create communities, conversations and advocates for brand properties; it is geared to create and sequence content across every screen to advance marketer goals.
Prior, Terkelsen was the President of MediaVest’s connectivetissue. Under Brian’s direction, connectivetissue™ serviced over 100 brands and developed over 200 programs for MediaVest clients including Kraft, Masterfoods and P&G, culminating to over 8,000 minutes of original content. The unit delivered award-winning programs including CoverGirl’s involvement in America’s Top Model, the M&M’s characters’ roles in Entertainment Tonight, new shows such as Blush: The Search for the Next Great Makeup Artist with Max Factor, The Thread Star Style and Celebrity Trends webisodes (which were awarded Mediaweek’s Media Plan of the Year honor in 2009), and Next Stop, New You with P&G Beauty Brands and South Beach Diet for Kraft Foods, as well as scripted work with What I Like About You and Herbal Essences. In 2008, Advertising Age recognized Brian with its Media Maven accolade. Most recently, Brian was awarded with Adweek’s Media All Star honor.
Brian is a familiar face in Hollywoodand a true entrepreneur. He has been in the entertainment marketing industry since 1992 when he co-founded Eco-Challenge Lifestyles, Inc with Mark Burnett and has served as an Executive Producer for numerous productions of Eco-Challenge on MTV, ESPN and for Discovery Channel’s Eco-Challenge series.
An early adopter of new technologies, Brian created the official Eco-Challenge website—www.ecochallenge.com —and was one of the first to produced live action, digital sports coverage of an event in 1996. Bitten by the “digital bug”, he joined the founders of Quokka Sports as Group General Manager, tasked with creating content in the adventure and sailing genres and managing the overall strategy for programming and negotiated programming deals.