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Campaign BRAVES
Smart and strategic, Campaign BRAVE has a plan and is in control. A master of innovation and insight, his mission is to promote the best use of video in advertising campaigns. The Campaign BRAVES category promotes the best in video campaign innovation and creative planning.
1. Best Pre- and Post-Roll Campaign
This award will recognise the best video campaign using the pre- and/or post-roll video advertising standards. Judges will be looking to reward the most creative, innovative and intelligent use of pre- and post-roll advertising in line with BRAVES judging methodology. continue reading…
2. Best Adaptation of a TV Ad
This award will recognise the best online video campaign based on ‘made for TV’ content. In this category, judges will be looking for the intelligent and successful use of a TV spot, in line with BRAVES judging methodology.
3. Best Video Sponsorship Campaign
This award will recognise the best video sponsorship campaign. Judges will reward the most creative, innovative and intelligent sponsorship, in line with BRAVES judging methodology. continue reading…
4. Best Social Video Campaign
This award will recognise the most creative, innovative and intelligent viral video campaign. The winning campaign will demonstrate huge success through the number of views generated by the viral nature of the content. Metrics to show success will be important, but the category will be judged in line with BRAVES judging methodology. continue reading…
5. BRAVE Campaign Grand Prix (Non-entering category)
This award will be given to the video campaign that the judges feel stands apart from all others in the Campaign BRAVES. It will be judged in line with BRAVES judging methodology, based on the winners of all Campaign BRAVE categories.
Content BRAVES
Content BRAVE is an artist, always looking to capture that moving image and experiment with new techniques and aesthetics. The Content BRAVES celebrate the art in video and specifically reward the role of branded video content where there brand has been involved from the outset.
1. Best Long Form Brand Content ->3min
This award will recognise the best long-form video content produced for a brand. Judges will use the BRAVES overall judging methodology to determine the winner. All video content entered in this category must be longer than 3 minutes in length. continue reading…
2. Best Short Form Brand Content
This award will recognise the best short-form video content produced for a brand. Judges will use the BRAVES overall judging methodology to determine the winner. All video content entered in this category must be shorter than 3 minutes in length. continue reading…
3. Best Brand Channel
This award will recognise the use of a dedicated channel to promote a brand, through tight integration with relevant content. Judges will use the BRAVES overall judging methodology to determine the ‘best’ Brand Channel and, while looking for metrics, will not rely on these alone.
4. Best Branded Content [Factual]
This award will recognise the best factual branded video content. Judges will be looking for excellence in every aspect of the content, using the BRAVES overall judging methodology, but paying particular attention to the delivery of factual information at its heart and its resonance with the brand. continue reading…
5. Best Branded Content [Entertainment]
This award will recognise the best entertainment video content created for a brand. Judges will be looking for excellence in every aspect of the content, using the BRAVES overall judging methodology, but paying particular attention to the entertainment value created by the video and its resonance with the brand. continue reading…
6. Best Art Direction / Photography
This award will recognise the best art direction/photography within a branded content video. Judges will use the BRAVES overall judging methodology, paying specific attention to the artistic talent that helps the winner stand apart from the crowd. continue reading…
7. BRAVES Content Grand Prix (Non-entering category)
This award will be given to the branded content video that the judges feel stands apart from all others in the Content BRAVES. It will be judged in line with BRAVES judging methodology, based on the winners of all Content BRAVES categories.
Technical BRAVES
Sponsored by Preview Networks
Nobody knows where he came from. With tools for platforms, players, analytics and distribution, strong, silent Technical BRAVE is essential to the video ecosystem. His best work often goes unnoticed, so the Technical BRAVES are designed to recognise the best technical contributions and innovations to the video landscape.
1. Best Video Service for Advertisers and Publishers
This award will recognise the best video platform for brand advertising and publishing video content. The judges will reward the network that has consistently powered brand advertising video content to success. Judges will be looking for hard statistics that prove the value of the platform. Entries should be in case study format, based upon multiple brands.
2. Best Video Analytics Solution
This award will recognise the best video analytics provider. The judges will reward the provider that can show it has provided brands with the best insights in order for brand video to succeed. Judges will look for insights that prove the power of the analytics solution. This category is open to analytics providers across any platform.
3. Best Content Distribution Service
This award will recognise the best video distribution service. The judges will reward the service that has consistently powered brand video content to success by ensuring that consumers view brand videos. Judges will be looking for hard statistics that prove the value of the seeding services, as well as case study based examples of brands using the network. This category is open to content seeding services across any platform.
4. BRAVES Award for Technical Innovation
This award will recognise the service provider that has displayed consistent excellence in the field of brand video content support. This category is open to services across all platforms, technologies and sectors. Entries should be in case study format, based upon multiple brands.