SVP, media and research
Twentieth Century Fox
Mark oversees the Research and Media Planning functions for Twentieth Century Fox International.
He is responsible for international consumer insight studies and film tracking, as well as the testing of all film-related content and marketing materials around the globe. As head of Media, Mark’s remit also includes overseeing the communication strategy process and managing the implementation and evaluation of all international marketing campaigns.
Since joining Twentieth Century Fox in 2006, Mark has worked on an incredibly diverse slate of films – from Borat to Black Swan – and has been part of building some of the most beloved film brands such as Ice Age and X-Men. He is also lucky enough to be involved in marketing some of the most ground-breaking films of recent times, including Avatar and Life of Pi (although for this last you will have to wait until December to see what he means…)
Prior to joining Twentieth Century Fox, Mark worked in London at a couple of leading boutique planning agencies and marketing consultancies – including Unity, The Ingram Partnership and The Henley Centre (now The Futures Company).